Alergoshop Celebrates 30 Years with Innovations

Leading the Health, Beauty, and Well-being Sector, the Brand Introduces a New E-commerce Platform

Alergoshop, a pioneer in hypoallergenic products, is celebrating three decades of success, marked by innovation and dedication to the well-being of Brazilians. In the spirit of celebration, the brand has embarked on a bold strategy to rejuvenate its image alongside its 30-year milestone. Recognizing the evolving media landscape, the company revamped its website and communications to better reflect its franchise values. The demand for a user interface that embodies the franchise’s commitment to customer health and well-being was paramount, emphasizing both product versatility and customer care.

This transformation journey resulted in a refreshed brand image, including logo updates, new promotional materials, and the launch of compelling campaigns, all part of a strategic initiative aimed at enhancing customer experience. The franchise’s website now boasts a redesigned e-commerce interface, offering improved navigation for faster searches and enhanced security aligned with the General Data Protection Regulation (GDPR).

Julia e Sarah Lzaretti

Beyond expanding its geographical reach, a robust digital platform ensures a secure and efficient shopping experience, allowing visitors to choose from a wide range of products with detailed information, ensuring convenience in a sector focused on health and beauty. The initiative also includes expanded delivery options and affordable, rapid order fulfillment. To complement customer benefits, the brand introduced the “30/30/30” campaign, celebrating its 30th anniversary with up to 30% discounts across its product line for 30 days, which proved so successful that it was extended for an additional 30 days.

The results have been overwhelmingly positive, attracting new customers, re-engaging loyal patrons, and solidifying the brand’s reputation for quality and innovation. This success reflects the collaborative effort of a dedicated team across marketing, sales, logistics, and finance, all contributing to the rebranding project’s success.

Founded in the 1990s by visionary entrepreneurs Sarah and Julinha Lazaretti, Alergoshop initially aimed to address the challenges faced by Sarah’s daughter, Marina, who suffered from allergies such as asthma and atopic dermatitis. The lack of hypoallergenic products in the Brazilian market inspired the sisters to establish Alergoshop in 1993, pioneering the supply of such products nationwide. The franchise not only improved Marina’s quality of life—she is now symptom-free as an adult—but also transformed the national landscape with its comprehensive product catalog.

Alergoshop’s mission extends beyond catering to allergy sufferers. According to Kantar Institute research, 91% of Brazilians seek to enhance their well-being by choosing safe and effective products for skincare, body care, disease prevention, and results comparable to top international brands. The brand stands out by offering alternatives that combine safety and efficacy.

In the latter half of 2023, a Panel of Opinion surveying specialists from various fields found that over 90% of professionals recommended Alergoshop products, giving the brand an average rating of 9.4.

Thus, on its 30th anniversary, Alergoshop remains a beacon for those pursuing a healthy lifestyle, reaffirming its commitment to innovation, quality, and the well-being of all Brazilians. Its new e-commerce platform and website redesign are just another step in its ongoing journey of success, promising decades more of excellence and customer care.

For more information about Alergoshop and its products, visit alergoshop.com.br.

Source: Lucky Assessoria de Comunicação – Mariana do Patrocínio

Jose Carlos de Morais – Press Advisor C77TV