C77TV – 77 Entertainment of Brazil LTD
CNPJ: 46.629.421/0001-87
Corporate Structure, Intellectual Property and Digital Brand Umbrella
PRESENTATION – Transparency as a Pillar of Corporate Identity
In a constantly evolving digital ecosystem, where credibility has become the most valuable asset of any organization, C77TV – 77 Entertainment of Brazil LTD presents its institutional and corporate document to the public. It reinforces its identity, legal structure and the legitimacy of all brands, portals and operations linked to its CNPJ.
This document arises in response to the growing need for clarity, corporate responsibility and legal compliance in the face of doubts, distortions or misinterpretations regarding the nature of the platforms that make up the C77TV universe.
With formal language and institutional posture, we consolidate here each pillar that supports our operations.
1. CORPORATE IDENTITY
Corporate Name:
C77TV – 77 Entertainment of Brazil LTD
CNPJ:
46.629.421/0001-87
Legal Nature:
Limited Liability Company – Formal, regular and active corporate structure.
Operational Model:
Operational holding company and parent company, responsible for creation, management, administration, technical support, editorial support, corporate structure and strategic direction of all associated brands and portals.
Founder and Legal Representative:
José Carlos de Morais, creator, administrator and developer of the portals and digital platforms, responsible for technical, editorial and strategic development of each of the brands that comprise the C77TV ecosystem.
2. FORMAL DECLARATION OF BRAND UMBRELLA
C77TV – 77 Entertainment of Brazil LTD declares, for all legal and institutional purposes, that all domains, platforms, content, digital brands, interfaces, systems, designs, databases, photographs, texts, applications and operations listed in this document belong to the company’s official corporate umbrella.
Such legitimacy arises from:
a) Registration of all domains with Registro.br (CGI.br)
Each domain listed is properly registered and active under the legal representative or the legal entity linked to the same CNPJ, ensuring digital ownership and operational legitimacy.
b) Continuous and consolidated operation
The sites contain original content, installed systems, active hosting, SSL, operational databases and continuous updates, characterizing legitimate possession, use and exploitation.
c) Digital intellectual property
Brazilian law recognizes intellectual property rights over original creations, regardless of formal registration, when there is continuous and identifiable use, according to Law No. 9.279/96.
d) Integrated and unified management
All platforms share the same corporate, technical, editorial and administrative infrastructure, deriving from the same legal representative, the same CNPJ and the same organizational structure.
Thus, all brands, portals and domains listed below legally belong to C77TV – 77 Entertainment of Brazil LTD.
3. BRANDS, PORTALS AND DOMAINS MANAGED BY C77TV
C77TV declares, for corporate transparency and public alignment, that it fully manages the following brands:
Institutional and Commercial Brands Linked to CNPJ 46.629.421/0001-87
- C77TV.com – Journalism, TV, reporting, photography and digital innovation
- MercadoBiologico.com.br – Health, wellness and scientific equipment
- JciCelulares.com.br – Technology, smartphones and accessories
- PradoBiotecnologia.com.br – Laboratory solutions and scientific products
- 77bio.com.br – Laboratory equipment and biotechnology products
- BaladadoVale.com.br – Events, culture and entertainment
- RodoviariaNova.com.br – Travel information and ground transportation
- Gonomade.com.br – Tourism, digital nomadism and itinerant lifestyle
- DayaneCakes.com.br – Gastronomy, confectionery and personalized services
- OGuia.tur.br – Tourist research and travel information
- CestaDelicias.com.br – Basic food baskets, food supplies and essential items
- Web123.net.br – Website development, digital marketing and ads
These platforms constitute an integrated digital ecosystem, managed under a single corporate structure.
4. LEGAL BASIS AND JURIDICAL FOUNDATIONS
C77TV’s legitimacy is based on the following Brazilian regulations:
Brazilian Civil Code
Recognizing the legal personality and regular operation of the company.
Law 9.279/96 – Industrial Property Law
Establishes that continuous and public use of a brand, combined with a registered domain, grants legitimacy and priority of exploitation.
Marco Civil da Internet (Law 12.965/2014)
Regulates online operations, protecting rights and obligations of digital platforms.
CGI.br Standards – Brazilian Internet Steering Committee
Domain ownership at Registro.br grants legal validity and digital authenticity.
Decree 7.962/2013 – Electronic Commerce
C77TV complies with Articles 2 and 3, ensuring:
- corporate transparency
- clear supplier identification
- customer service channels
- accessible consumer information
- adequate description of products and services
LGPD – General Data Protection Law
Applied on all platforms, guaranteeing responsible data processing and information security.
Google Merchant Center and Digital Platform Requirements
This document meets criteria for:
- clear corporate identity
- institutional transparency
- brand ownership verification
- validation of domains and operations
5. CNAEs AND CORPORATE FRAMEWORK
C77TV operates fully within Brazilian law, with more than 50 active CNAEs covering all activities performed by its brands.
Among the main ones:
- 59.12-0-99 – Post-production for film, video and TV
- 63.19-4-00 – Web portals and information services
- 62.03-1-00 – Non-customizable software
- 62.02-3-00 – Customizable software
- 62.01-5-01 – Custom software development
- 62.04-0-00 – IT consulting
- 70.20-4-00 – Management consulting
- 73.11-4-00 – Advertising
- 79.11-2-00 – Travel agency
- 82.30-0-01 – Event and fair organization
- 90.01-9-99 – Arts and cultural activities
- 77.40-3-00 – Management of intangible assets
And all other previously listed CNAEs, covering:
e-commerce
retail
commercial representation
technology
administrative services
design
audiovisual production
tourism
events
cultural services
electronic equipment
laboratories
photography and filming
marketplace operations
consulting and technical support
The breadth of these CNAEs ensures legal compliance for every brand operated by the group.
CNAEs – Corporate Structure and Activity Scope
C77TV develops its operations in a multidisciplinary manner, integrating communication, technology, commerce, events, digital media and corporate services.
Below is the official set of economic activities (CNAEs) that compose our operational portfolio, distributed by area for easier understanding.
🟦 MAIN ACTIVITY
59.12-0-99 — Motion picture, video and television post-production not previously specified
Central operations in editing, finishing, advanced audiovisual content, TV media, journalism, documentaries and digital programming.
🟩 SECONDARY ACTIVITIES BY AREA
📌 TECHNOLOGY, SOFTWARE AND INFORMATION
(translation of all items preserved exactly as listed)
62.03-1-00 — Development and licensing of non-customizable software
62.02-3-00 — Development and licensing of customizable software
62.01-5-01 — Custom software development
62.01-5-02 — Web design
62.04-0-00 — IT consulting
62.09-1-00 — Technical support, maintenance and other IT services
63.11-9-00 — Data processing, hosting and application providers
63.19-4-00 — Web portals, content providers and online information services
63.99-2-00 — Other information service activities
📌 ADVERTISING, MEDIA AND PRODUCTION
59.11-1-99 — Film, video and TV production
59.13-8-00 — Film and television distribution
59.14-6-00 — Film exhibition activities
73.11-4-00 — Advertising agencies
73.19-0-99 — Other advertising activities
73.19-0-01 — Creation of stands for fairs and exhibitions
74.10-2-99 — Design activities
74.90-1-05 — Artistic, cultural and sports talent management
74.90-1-04 — Intermediation and business services (except real estate)
90.01-9-99 — Performing arts, shows and complementary activities
📌 RETAIL AND DISTRIBUTION
(translation maintained item by item)
47.51-2-01 — IT equipment and supplies
47.52-1-00 — Telephony and communication equipment
47.53-9-00 — Appliances, audio and video
47.55-5-01 — Fabrics
47.55-5-02 — Notions and haberdashery
47.55-5-03 — Bed, bath and table products
47.61-0-01 — Books
47.61-0-02 — Newspapers and magazines
47.61-0-03 — Stationery
47.71-7-01 — Pharmaceutical products (non-manipulated)
47.71-7-03 — Homeopathic pharmaceutical products
47.72-5-00 — Cosmetics and perfumery
47.73-3-00 — Medical and orthopedic articles
47.74-1-00 — Optical products
47.82-2-01 — Footwear
47.82-2-02 — Travel goods
47.83-1-01 — Jewelry
47.83-1-02 — Watches
47.89-0-02 — Natural plants and flowers
47.89-0-05 — Cleaning products
47.89-0-08 — Photography and filming articles
47.89-0-99 — Other unspecified products
47.29-6-99 — Food products
47.29-6-02 — Convenience stores
47.21-1-04 — Candies and similar
47.23-7-00 — Beverages
47.63-6-01 — Toys and recreational articles
47.85-7-99 — Used goods
47.89-0-99 — Miscellaneous retailers
45.41-2-06 — Motorcycle parts and accessories
📌 COMMERCIAL REPRESENTATION
46.12-5-00 — Representatives of fuels, minerals and chemicals
46.18-4-01 — Representatives of medicines, cosmetics and perfumery
46.18-4-02 — Representatives of medical-hospital materials
46.19-2-00 — General commercial representatives
📌 CORPORATE AND ADMINISTRATIVE SERVICES
70.20-4-00 — Business management consulting
82.11-3-00 — Combined office services
82.20-2-00 — Telemarketing
82.30-0-01 — Fairs, congress and exhibition organization
82.30-0-02 — Party and event venues
82.91-1-00 — Collection services
82.99-7-99 — Other business services
69.11-7-03 — Industrial property agent
77.33-1-00 — Office machinery and equipment rental
77.40-3-00 — Management of intangible assets
📌 REAL ESTATE AND TOURISM
68.21-8-01 — Real estate brokerage and appraisal
79.11-2-00 — Travel agencies
79.12-1-00 — Tour operators
📌 EVENTS, CULTURE AND SPORTS
93.19-1-01 — Production and promotion of sports events
📌 MAINTENANCE AND EQUIPMENT
95.12-6-00 — Repair of communication equipment
6. TECHNICAL, OPERATIONAL AND TRANSPARENCY STRUCTURE
C77TV maintains high corporate standards:
a) Digital security
All sites operate with SSL certification, ensuring safe browsing.
b) Institutional transparency
All portals display:
- corporate name
- CNPJ
- official contact
- privacy policy
- return and service policies
- company and owner information
c) Centralized contact
Corporate official email:
info@c77tv.com
d) Compliance with E-commerce Regulations
All sites follow Decree 7.962/2013.
e) Exact correspondence between internal data and data sent to Google platforms
Merchant Center receives the same data displayed publicly, without discrepancies.
f) Absence of distortion or misleading practices
All portals belong to the same corporate structure—public, legitimate and verifiable.
7. FINAL DECLARATION
C77TV – 77 Entertainment of Brazil LTD declares that it:
- has no intention to deceive, confuse or mislead consumers or platforms
- operates exclusively within legality, transparency and good faith
- owns all listed brands legitimately and regularly under the same corporate structure
- functions as an integrated digital ecosystem composed of multiple areas of content, retail, technology and information
- adopts security practices, legal compliance and institutional responsibility
This document exists to ensure clarity, strengthen public trust and reaffirm the company’s commitment to ethics, transparency, operational integrity and compliance with Brazilian laws and international guidelines.